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Reports & Analytics
Analytics page
Headline metrics for the selected period (date selector includes months, quarters, calendar years, financial years, and custom ranges):
- Total Revenue — net of refunds (shows the refunded amount)
- Net Profit and margin — revenue − printing costs − expenses
- Orders, AOV, Customers, repeat rate
- Printing Costs
- Revenue Trend — monthly bar chart (scaled to values)
- Expense Categories — breakdown with amounts and %
- Advertising Performance — ad spend, % of revenue, and ROAS (revenue per $1 of ad spend). Ads are typically the largest expense, so this is the key lever to watch.
Profit Analysis page
Tabs:
- Overview — profit metrics and cards
- Trends — revenue vs profit by month (bar chart) + a per-month table (orders, revenue, printing, expenses, profit, margin)
- Products — per-product profitability ranking
- Orders — per-order profit with item-level breakdown
- P&L / GST — see below
P&L / GST tab
A proper profit-and-loss statement for the selected period:
Revenue (net of refunds)
− Cost of goods sold (printing + materials)
= Gross profit
− Operating expenses (by category)
= Net profit
Plus an indicative GST summary (GST on sales vs GST paid on Etsy fees, and net position). Marked indicative — confirm against your BAS; Etsy generally collects/remits GST on AU sales on your behalf.
Financial-year reporting: the date selector offers AU financial years (Jul–Jun), e.g. "FY 2025–26", so the P&L and all reports can be run per financial year.
Accuracy depends on costs
COGS, margins, and net profit are only right once each product has its printing/material cost set. Use Products → "Missing costs" to find and fill products imported at $0. (Note: the P&L includes materials in COGS, so its net profit can read slightly lower than the Overview card, which historically counted printing only.)