diff --git a/client/src/components/MissingProductsModal.tsx b/client/src/components/MissingProductsModal.tsx
index 9b5ad6d..44657f7 100644
--- a/client/src/components/MissingProductsModal.tsx
+++ b/client/src/components/MissingProductsModal.tsx
@@ -86,10 +86,19 @@ export const MissingProductsModal: React.FC<MissingProductsModalProps> = ({
     try {
       const newProducts: any[] = [];
       const existingMatches: any[] = [];
+      let skipped = 0;
 
       for (const product of missingProducts) {
         const data = productData[product.title] || {};
-        
+
+        // Skip rows the user didn't act on (no existing product chosen and no
+        // printing cost entered) so they can resolve a few now and the rest
+        // later — untouched items stay unmatched instead of becoming £0 products
+        if (!data.useExisting && data.printingCost === undefined) {
+          skipped++;
+          continue;
+        }
+
         // If user selected to use an existing product, save the packing-slip
         // title as an alias on it so this and all future imports match it
         // deterministically
@@ -166,6 +175,9 @@ export const MissingProductsModal: React.FC<MissingProductsModalProps> = ({
       if (existingMatches.length > 0) {
         toast.success(`Matched ${existingMatches.length} items to existing products`);
       }
+      if (skipped > 0) {
+        toast(`${skipped} item(s) left for later — they'll still show as unmatched`);
+      }
       
       console.log('Products processed successfully, calling onComplete...');
       
@@ -199,10 +211,12 @@ export const MissingProductsModal: React.FC<MissingProductsModalProps> = ({
         <div className="p-6">
           <div className="mb-4 p-3 bg-blue-50 border border-blue-200 rounded-lg">
             <p className="text-blue-900 text-sm">
-              <strong>Found unmatched product:</strong> "{missingProducts[0]?.title}"
+              <strong>{missingProducts.length} unmatched item{missingProducts.length === 1 ? '' : 's'}</strong>
             </p>
             <p className="text-blue-700 text-xs mt-1">
-              This product isn't in your database yet. Add printing costs to complete the import.
+              Match each to an existing product or enter a printing cost to create it.
+              You don't have to do them all now — rows you leave blank stay unmatched
+              and you can resolve them next time.
             </p>
           </div>